Crocs
Concept: Crocs bring color to your life in a fun and comfortable way.
Deliverables: Outdoor Poster, Microsite, Augmented Reality App
Role: Collaborative campaign with Chelsea Stonerock, copywriting and art directing.
Deliverables: Outdoor Poster, Microsite, Augmented Reality App
Role: Collaborative campaign with Chelsea Stonerock, copywriting and art directing.
Outdoor Poster
When it's sunny, the poster stays white.
When it's sunny, the poster stays white.
Outdoor Poster
When it rains, bright colors run down the front of the poster and the shoe changes colors, then more words are visible. They state that Crocs are simple, but not ordinary.
When it rains, bright colors run down the front of the poster and the shoe changes colors, then more words are visible. They state that Crocs are simple, but not ordinary.
Microsite
The microsite is a fun, interactive component in which the consumer can fling color and it splatters on the screen.
The microsite is a fun, interactive component in which the consumer can fling color and it splatters on the screen.
Goldrun Augmented Reality App
People have the chance to take a picture with the Crocs crocodile as he holds up his #addcolor sign.
People have the chance to take a picture with the Crocs crocodile as he holds up his #addcolor sign.
There is also the ability to "try on" whatever color Crocs the consumer would look like on their feet.
After taking the picture, consumers can share the image online and get more people involved with Crocs.
Since there are special events held in major cities, the app can tell you where the closest one is to you on the map.
